By Kristin Suarez
PLATTSBURGH— The front page of the October 23 issue of SUNY
Plattsburgh's student-run newspaper, Cardinal Points, printed an image that many found
racially offensive. The illustration depicted a cartoon character of a black man, wearing a
graduation cap and gown, walking through a decrepit neighborhood. This sparked
conversation around campus, and created a wave of consciousness.
During the day’s that followed John Ettling’s press release addressed the Cardinal
Points controversy.
“SUNY Plattsburgh is committed to recruiting a diverse mix of students who can
benefit from a meaningful and wide educational experience for all students. Among our
strategic goals is promoting a campus that increases global experiences and multicultural
opportunities,” the press release read.
On Thursday, 5 SUNY Plattsburgh students hopped into a red van that headed on
an 8 hour journey to Baltimore, where they would attend the 107th Annual Eastern
Communication Association Convention (ECA). Dr., J.W Wiley, Chief Diversity Officer,
and Dr., Kirstin Isgro, Communication Studies Faculty of SUNY Plattsburgh, escorted
students to the conference.
“This was a great opportunity for a select few students to discuss really difficult
but important topics on our college campuses,” Dr. Isgro said.
After SUNY Plattsburgh submitted, “Let Us Get Uncomfortable”: A 21st Century
Case Study of Racial Politics and Dialogue on a College Campus, they were selected to
speak on a panel at the conference.
“At our panel we discussed social media, freedom of expression,
interpersonal/intercultural communication and microaggressions. In 75 minutes we
addressed a wide range of topics, and the students did a great job giving differing
perspectives on a difficult campus incident,” Isgro said.
The panel consisted of 5 SUNY Plattsburgh perspectives. Officer and student from
AKEBA, Shanae’ Spruill, part of the Black Student Union discussed her role in
promoting black heritage and cultural awareness on campus. President of Public
Relations Student Society of America (PRSSA), Flora Veitch, discussed crisis
communication this event created from a PR lens. Journalism student, Adam St. Pierre,
contemplated the role of student-run media pertaining to social justice, coverage of
protests and discussions following the controversy. Dr. Isgro explored how we learn to
co-create meaningful communication in moments of difference on an interpersonal level.
Lastly, Dr. Wiley discussed institutional conversations that were generated with the intent
to further create a diversified academic environment.
“Each of us brought a unique perspective to the panel. I spoke mainly from the
journalist student perspective. I talked about the role of journalism in creating dialogue
about social issues and also discussed the content of the Cardinal Points article apart from
the offensive illustration,” Pierre said.
During the ECA convention, students attended multiple sessions presented by
scholars, teachers, and students regarding innovative, and controversial topics in the
communications field.
“The 4-day conference consisted of academics from all over the eastern part of the
U.S, along with an undergraduate conference and a graduate conference. Our case study
actually got bumped up from the undergraduate to the graduate conference because they
felt the it was so timely and important to highlight, which was exciting for us,” Veitch
This case study came about to show how individuals, groups and institutions that by
moving towards meaningful dialogue about race and diversity can result in personal and
institutional change. The panel focuses on embracing uncomfortable conversations by
having public discussion about important social issues to further social justice, and by
sharing different perspectives in efforts to embrace diversity.
“I really enjoyed the conference. There were many other panels going on, but I'm bias
so I liked ours the best. I realized that a lot of schools have a racism problem, and we're
all working hard to fix it,” Spruill said.
U.S. colleges and universities have had a recent of rise in racially charged incidents.
One of the more vocal events was The University of Missouri, whose president and
chancellor resigned after student protested against racism on campus. Along with other
publicized events of racism, and protests at Yale, Ithaca College and Brown University.
There has been a movement among campuses for change, and justice.
“Issues of diversity and authentic deliberative dialogue are important for all of us,
but as communication scholars and students, we have a specific contribution we can
make to these conversations,” Isgro said.
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